Wednesday, September 4, 2013

Tag Line


With regard to language, different media groups here use different taglines. We tried to make a single tagline work, but had no success. I think it is because the different media types (e.g. TV, print and digital) make a very big difference in the way our content is applied. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 67
To deliver affordable quality and style in every makeover we offer.
“Bad products testify to people not caring. Our goal is to develop the very best products we can. Some things you rely on intuitively to say ‘yes, this is right’” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg 170

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