Wednesday, September 4, 2013

Primary "Product"



“Before branding, there were products and trademarks. A good product is often at the core of a brand – its quality, design and function are a critical part of the brand experience. The impact of a well-designed product should not be underestimated – people have always bought into uniquely designed products and many are prepared to pay a premium for a specific design approach. Many brands are built around services rather than a physical product as part of the core offer, and service design, in itself, is a form of product design” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing  pg.170   If you’re the girl on the go or someone on vacation and got that hot invite to a unplanned party and in need of quick make over, here at Live we are here to help with any type of fashion needs you may need. We are a full service one stop shop on wheels. Most of our garments and accessories come from fashion students to help launch themselves in the world as you get to wear trends that may be ahead of the pack. We bring in the best of the best fashion students and help bring their dreams into reality.
The Live fashion truck is capable to come to any area here in the beautiful city of Las Vegas. Why a fashion truck you may ask yourself but the answer is simply, you may have a fashion emergency and the malls or local store is closed, we stay open late and conveniently come to you. We have a good selection of sizes and styles for you to choose from. The Live truck has plenty of space for you to relax so your experience well never be rush or uncomfortable. “The DNA of the brand must come through the product,” says Ingelise Nielsen from IDEO, a design and innovation company. IDEO includes the design of services as a ‘real and tangible’ example of product design.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing  pg. 170  Live fashion truck well have you leaving us in a full head to toe look that well have you asking your friends, “But do u LIVE?”

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