Core Values

"Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it. Brands offer a set of values, a vision and an attitude. Organisations establish a brand position to project a consistent public and internal image. This brand position sets perimeters to help respond to opportunities and challenges and also gives context to those who work for the company."Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing  pg.27  Live's main core value is to provide great customer service to keep people wanting to come back time after time. Our customer service starts from within, the management team is required to treat each employee with respect to ensure a stable work environment that will in return reflect in our customer service. Customer service starts as soon as the customer walks in the door and we’ll be greeted with in the first 10-15 seconds. Since our location is on a confined space everyone is within eyes view so there is no reason for each of our employees to not acknowledge the customer. Each person that walks into Live fashion truck well be treated with respect and politeness even if not there to shop our receive one of our services. I believe in the Golden rule of “Do unto others as you would have done unto you” so even if you have had a bad day that well be left at the door.
                To help offer the best customer service and feedback we will give a complementary gift with your four square check in so you can share your experience with others.  That is our way of saying thank you for choosing us to help with your fashion emergence. Live fashion truck well also occasionally offer Groupon deals for the beauty on a budget. Although I know it can be frustrating at times to keep up with all the social media special offers, all employees will be expected to conduct themselves in a professional manner, and help service the customer to best of his ability. 
                To help provide good customer service in the fashion industry, each employee should have knowledge of the latest trends in cloths, hair, and make-up. To make the customers feel comfortable in the Live fashion truck employees will dress in a professional manner. 
                It is of extreme importance that your experience here at Live is enjoyable from when you first make that call to set your appointment to when you walk out the door. We want you feel like a celebrity when you are in our truck. I plan to personally reply to any comment cards, emails, or twits to assure you that we appreciate your time. “For personality brands, the brand is not only identified with its founder, but by consistent creative execution across the brand portfolio, which helps promote the parent brand. Yet a brand that is intrinsically linked to a personality can also expose it – no brand likes bad publicity.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing  pg. 53