Statement of your Specialty

“ Brand-owners know this – there is constant talk of ‘focusing on the customer’ – but few still deliver good services even though a lack of service can damage a brand. This lack of attention to service has its roots in history. Branding emerged from a product-based culture where brands were (and, in many cases, still are) managed by marketeers who often know little about delivering customer service.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 138 You exits but do you Live! That is the question we ask as you walk in our door and once again as you walk out. The Live brand area of specialty is to make every client feel like royalty. I have been in the entertainment industry for the past 17 years and know how “Diva’s” like to be treated and that is the same treatment the Live brand plans to deliver. One of my best attributes is the ability to communicate inner glamour in every person no matter what size, race or ethnicity. That is what the Live brand is about to treat every client with equal of importance. My specialty is to make the client feel special. Product branding is based on a manufacturing culture, where the product is made and sold to fit a purpose or need of the consumer, and the focus is on delivering the product. What happens afterwards has historically been of little interest to those who made it. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 138