Week 10 EOC: Dream Job

Fashion Stylist

The main responsibilities include providing fashion advice, and coordinating outfits and accessories for models and on air talent. 
 
Responsibilities include but are not limited to: 

• Select the most appropriate pieces from collections and ranges for the live show - helps to create the concept of product lines, and execute the vision for our partners and vendors


• Style wardrobe looks and design attractive outfits for multiple departments within HSN; primarily supporting the live show


• Preps clothing and accessories as needed, such as ironing and steaming, etc


• Attends pre-production meetings for high profile events


• Develop specific goals and plans to prioritize, organize, and accomplish your work


• Communicates with producers, reviews flow sheets prior to airtime, and suggests changes based on presentation


• Collaborates with related teams such as the Hair and Makeup Department


• Manages inventory and consigns products (accessories and clothing) according to show needs


• Communicate effectively and clearly to directs models during the live show


• Maintain a neat and organized wardrobe area


• Report recaps of shows on a daily basis


• Keep up to date with emerging fashion trends, styles, and designs; stay current on contemporary styles


• Develops professional, constructive, and cooperative working relationships with vendors, business partners, and on air guests, and maintaining them over time

Minimum Requirements:  

• At least 1-2 years of fashion or visual retail experience (including school work)


• Have basic sewing skills and ability to make quick alterations if needed


• Excellent communication skills, both oral and written


• Ability to design, monitor and implement customized fashions; must have a proven creative skill set


• Detail-oriented


• Ability to multi-task in a fast-paced environment


• Works well individually and as part of a team


• Must be able to comprehend instruction both written and oral


• Basic computer skills and knowledge of MS Word, Excel, and Outlook


• Adaptable and creative styling abilities to stay on brand

Preferred: 

• Degree in Fashion Design or related degree with experience in runway coordination, visual merchandising or fashion styling  

Schedule: 

• Flexible scheduling – days, nights, overnights, and weekends to support the 24/7 live show environment

Week 5 EOC: Trend Predections

How do trend projections play a role in branding?
Progressive brands are moving away from traditional advertising methodologies and opting for consumer insights to connect authentically to the market. Still, traditional brand-owners are not yet ready to accept that qualitative trends and consumer emotion are driving the market.
The interpretation of trend can be tricky as trend is often influenced by personal opinion and personal experience. There is also so much trend information available that brand managers have a difficult time prioritising the most relevant trends that are affecting their business. In addition, we may identify up to 40 global and local trends, but most corporations are only able to address two main trends per season.
How are people interacting with brands and incorporating them into their lives?
Today’s youth interacts with brands that connect with it on an emotional level. They want to feel that a brand belongs and connects to their lives. They are interested in co-creating with brands and want to feel that they can influence product design, marketing, events and communications.
The 18–24 youth market is wired, educated, cynical and irrational. They’re into brand authenticity. They know everything about the brands that surround them and have grave concerns about social and ethical responsibility. They believe that companies should give back something to the world in which they operate. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing   pg. 152     

I feel that trends do have alot to do with the way a brand promotes itself. that has been many examples over the years on how companies that have been around decide to change there logo or brand image to fit a modern world. So many companies focus on their immediate competition for marketplace trends. I preach the gospel to brands about ‘looking sideways’ at products and brands in markets beyond their own. Radical innovations come about when elements from very different worlds are brought together. That could mean a company like Coca-Cola should be tracking what is happening in pharmaceutical branding or telecommunications rather than only studying beverage trends.                                             

Tag Line

With regard to language, different media groups here use different taglines. We tried to make a single tagline work, but had no success. I think it is because the different media types (e.g. TV, print and digital) make a very big difference in the way our content is applied. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 67
To deliver affordable quality and style in every makeover we offer.
“Bad products testify to people not caring. Our goal is to develop the very best products we can. Some things you rely on intuitively to say ‘yes, this is right’” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg 170

Emphasizing key talents

The Live fashion truck is different because it can come directly to you if need be. Many agencies now promote transparent structures between the agency and the client. The client will have full insight into how the agency works (often called their ‘methodology’) and transparency may extend to the financial workings of an agency. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 195 I believe this well help give the Live brand a step ahead of the completion. One of my strongest suits in the ability to communicate well with others on a personal level.  I know how to build a comfort zone with my clients in any circumstance. “A good relationship with the client can help the creative execution. The process between client and the agency is one of collective discovery: innovation happens when business strategy and positioning are teamed with creative insight.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 195 

Statement of your Specialty

“ Brand-owners know this – there is constant talk of ‘focusing on the customer’ – but few still deliver good services even though a lack of service can damage a brand. This lack of attention to service has its roots in history. Branding emerged from a product-based culture where brands were (and, in many cases, still are) managed by marketeers who often know little about delivering customer service.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 138 You exits but do you Live! That is the question we ask as you walk in our door and once again as you walk out. The Live brand area of specialty is to make every client feel like royalty. I have been in the entertainment industry for the past 17 years and know how “Diva’s” like to be treated and that is the same treatment the Live brand plans to deliver. One of my best attributes is the ability to communicate inner glamour in every person no matter what size, race or ethnicity. That is what the Live brand is about to treat every client with equal of importance. My specialty is to make the client feel special. Product branding is based on a manufacturing culture, where the product is made and sold to fit a purpose or need of the consumer, and the focus is on delivering the product. What happens afterwards has historically been of little interest to those who made it. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 138

Top Five Talents

As an individual that has been working in the club scene for the past 17 years I have collected many talents both on and off the stage. This has prepared me for a handful of different areas of life. “ Like designers, writers can come from a number of backgrounds – advertising copywriters, journalists or online writers. Different writing specialisms require different talents – writing an ad requires different skills to writing a brochure, or developing brand names.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 203 Below is a list of what I feel are my top 5 talents to help me in this area for my business.
1.       People person
2.       Pay attention to details
3.       Work well with deadlines
4.       Great eye for fashion
5.       Ability to get my point across positively
“A lot of knowledge and brand value will rest with the agency so a transparent structure will help facilitate the key working relationship with the client. Many agencies build their business on just one key client.”  Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing pg. 195 I feel with the above talents it well help me structure a strong, positive and productive business.

Talents

As a kid I have always wanted to be a star and over the years I have had the honor to grace many stages over our great country both big and small, I have even had the privileged of back up dancing for Nelly Furtado in the Mtv VMA’s. Now I am ready to take my life in a different path. Many people have always told me that I am a go getter and always view the glass as half full. Branding is important because of its relationship and impact on the world we live in. Brands affect people’s lives simply because they are part of our daily choices and decisions. In today’s world, with broad competition for virtually all products and services – including charities and the not-for-profit sector – there seems to be little that has been left untouched by branding. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing   pg. 32  I have been told that,  I’m a great people person even when I’m not very impress with the person I still make them feel comfortable in the situation. I like to make people feel good about themselves. I can also size up some ones fashion scene pretty good after just being around them for an hour or so. It must analyse its impact on its stakeholders and review how it delivers its service and how it is perceived, in order to work out a way to differentiate itself. It must question its values and ensure that it behaves in line with those values. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing   pg. 32

Passions

The idea behind Live fashion come from my passion for wanting to help people out. I have work in the club scene for almost 15 years in one way or another so I have run into many fashion emergencies. One of my biggest pet eves is when a group of ladies go out in a group and there is always that one lady that didn’t bring an extra outfit for the night. So I sometime that them backstage if I have time and help them freshen up there look to help them feel more comfortable with their group. “Many brands may succeed in communicating to an audience, but fail to engage. Engagement happens by identifying and exploiting the magic in a brand: the insight or idea that connects to the audience. It can be an intuitive process and requires a mix of strategic business thinking and creative ideas. The thinking and creative process must never stop.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing   pg, 30   With my Live brand it is my passion to help people feel better about themselves and the ones that have that already want to help others. Live has always been my brand name that I have wanted even before I knew what exactly it is I wanted to do and as I am still trying to figure that out. I want to ask the customer as they walk out, But do u Live! Many people view branding as simply creating an identity for a company composed of a logo, a name and an identifiable style. Yet branding is much more than this. It encompasses both the visual and tangible elements of the brand, as well as the emotional and intangible pieces that create a connection between the brand and the consumer. This makes branding an exciting area to work in for the graphic designer, whose role is to translate and communicate ideas into reality. Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing   pg. 13

Core Values

"Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it. Brands offer a set of values, a vision and an attitude. Organisations establish a brand position to project a consistent public and internal image. This brand position sets perimeters to help respond to opportunities and challenges and also gives context to those who work for the company."Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing  pg.27  Live's main core value is to provide great customer service to keep people wanting to come back time after time. Our customer service starts from within, the management team is required to treat each employee with respect to ensure a stable work environment that will in return reflect in our customer service. Customer service starts as soon as the customer walks in the door and we’ll be greeted with in the first 10-15 seconds. Since our location is on a confined space everyone is within eyes view so there is no reason for each of our employees to not acknowledge the customer. Each person that walks into Live fashion truck well be treated with respect and politeness even if not there to shop our receive one of our services. I believe in the Golden rule of “Do unto others as you would have done unto you” so even if you have had a bad day that well be left at the door.
                To help offer the best customer service and feedback we will give a complementary gift with your four square check in so you can share your experience with others.  That is our way of saying thank you for choosing us to help with your fashion emergence. Live fashion truck well also occasionally offer Groupon deals for the beauty on a budget. Although I know it can be frustrating at times to keep up with all the social media special offers, all employees will be expected to conduct themselves in a professional manner, and help service the customer to best of his ability. 
                To help provide good customer service in the fashion industry, each employee should have knowledge of the latest trends in cloths, hair, and make-up. To make the customers feel comfortable in the Live fashion truck employees will dress in a professional manner. 
                It is of extreme importance that your experience here at Live is enjoyable from when you first make that call to set your appointment to when you walk out the door. We want you feel like a celebrity when you are in our truck. I plan to personally reply to any comment cards, emails, or twits to assure you that we appreciate your time. “For personality brands, the brand is not only identified with its founder, but by consistent creative execution across the brand portfolio, which helps promote the parent brand. Yet a brand that is intrinsically linked to a personality can also expose it – no brand likes bad publicity.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing  pg. 53

Primary "Product"

“Before branding, there were products and trademarks. A good product is often at the core of a brand – its quality, design and function are a critical part of the brand experience. The impact of a well-designed product should not be underestimated – people have always bought into uniquely designed products and many are prepared to pay a premium for a specific design approach. Many brands are built around services rather than a physical product as part of the core offer, and service design, in itself, is a form of product design” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing  pg.170   If you’re the girl on the go or someone on vacation and got that hot invite to a unplanned party and in need of quick make over, here at Live we are here to help with any type of fashion needs you may need. We are a full service one stop shop on wheels. Most of our garments and accessories come from fashion students to help launch themselves in the world as you get to wear trends that may be ahead of the pack. We bring in the best of the best fashion students and help bring their dreams into reality.
The Live fashion truck is capable to come to any area here in the beautiful city of Las Vegas. Why a fashion truck you may ask yourself but the answer is simply, you may have a fashion emergency and the malls or local store is closed, we stay open late and conveniently come to you. We have a good selection of sizes and styles for you to choose from. The Live truck has plenty of space for you to relax so your experience well never be rush or uncomfortable. “The DNA of the brand must come through the product,” says Ingelise Nielsen from IDEO, a design and innovation company. IDEO includes the design of services as a ‘real and tangible’ example of product design.” Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing  pg. 170  Live fashion truck well have you leaving us in a full head to toe look that well have you asking your friends, “But do u LIVE?”