SWOT Analysis: Strengths, Weaknesses,
Opportunities, and Threats…
“John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock 'n' roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches, luxury skincare and fragrances, as well as the younger, edgier John Varvatos Star USA collection and Converse by John Varvatos.” http://www.johnvarvatos.com/
Right from the start John was aniouxus to get ahead in his craft. John first received accolades from the Council of Fashion Designers of America (CFDA) in 2000 when he was honored with the Perry Ellis Award for Menswear, which goes to the most promising new talent in the industry. John compounded this achievement the following year by winning the 2001 CFDA’s Designer of the Year award. One of his biggest strengths is his location. John lives in the US fashion capital in New York City so he gets to see the latest trends as they surface. However, one of his weaknesses is that he can not meet the demands of other designers. Johns style is always changing so he puts out sales often to help keep his line out there and moving. In my opinion what i feel threatens him is that he does make a line for the everyday person. so with that said it is a clothing line that any other designer can create.
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